1963 Original Italian Travel Poster

1963 Original Italian Travel Poster

1,395.00

Original framed linen backed paper poster . Produced by ENIT tourism of Italy.
Authentic .  

In Italy, poster-design soon showed a distinct identity – typified by especial boldness and drama, often composed around a central diagonal line. Wonderful Italian designers promoted opera productions, alcoholic drinks, department stores, and of course, travel destinations. For half a century, the Italian State Tourist Board (ENIT), Italian State Railways (FS) and Touring Club Italiano cleverly commissioned hundreds of irresistible images of Italy, and bedazzled the rest of Europe with them. Variously printed in French, English, German and Italian, few of these original posters now survive, alas (and those that do can fetch £1,000-£10,000 apiece from collectors).

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